Wired has an interesting look at Mac enthusiast loyalties to Apple. Among other things, a market research study cited in the article indicates that many Mac users are emotionally attached to Apple products:

Goldstein, a clinical psychologist with the B/R/S Group, a market research firm, recruited a number of Apple users for a focus group. To qualify, they had to agree they would consider migrating to Windows if Apple went out of business. But as soon as the session started, they all reversed themselves and said they'd never consider switching.

"They were steadfast in their resistance to moving over," Goldstein said. "It was humorous. They were picked because they might switch, but they all said, 'I'll be an Apple user until my dying keystrokes.' The degree of loyalty to the platform, and everything it represented, was so profound. It was fascinating."

So, it's no wonder every Mac enthusiast I've talked to still believes that Apples, when compared dollar-for-dollar, are faster than PC machines, despite hardware tests during the last year or so which prove the contrary.

This article helps to explain, too, the frequent Mac user view of Gates as the devil, as well as why they often ignore the fact that the difference between Gates and Steve Jobs is that Jobs is the failed evil genius of the two :)